MARKETING ANALYSIS OF THE GLOBAL ORGANIC PRODUCTS MARKET

The article deals with the theoretical and practical aspects of the development of the organic market in Ukraine in view of the retrospective dynamics and current trends of the world and domestic markets. The conducted analysis of the world and European markets for organic agricultural products shows the significant dynamics and prospects of realization of a wide range of products. Due to the fact that Ukraine has low logistical costs for the potential export of products to the European market and low cost of organic products due to low labor costs, as well as the potential of land resources, we consider that the export of organic products is promising. The analysis of the internal market for organic products shows little dynamics due to low purchasing power. Therefore, the development of the domestic organic agricultural sector is seen in the study of the foreign market and export orientation. The results of the study may be of practical value to producers and other participants in the Ukrainian organic market for forming their own production program, adjusting the production orientation and the range of products produced

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