CLUSTER ANALYSIS OF VOIVODSHIPS IN REGARD TO SOCIAL MEDIA USAGE IN ENTERPRISES AT THE BACKGROUND OF EU STATES

The aim of this work is to assess the development of voivodships in terms of social media usage in enterprises with the use of the clustering method. In the theoretical part of the work the rationale of the research study (significance of social media in business activities of post-industrial enterprises) and research methodology were included. The empirical part of the work involves presentation of the research results. So, within the framework of social media usage by enterprises, the rankings of voivodships were created and the clusters of voivodships were detected. Data from the years 2014–2017, provided by the Central Statistical Office of Poland, was used. The results served to compare and assess voivodships in individual years of the period from 2014 to 2017. The comparisons were carried out at the background of data relating to the social media usage by enterprises in EU states in the period 2014-2017.

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