ИЗМЕНЕНИЕ ОБРАЗАЖИЗНИ КАК ДЕТЕРМИНАНТА РАЗВИТИЯ СОЦИАЛЬНОЙ РАБОТЫ

The work explores social work institutionalization process. It is hypothesized that
lifestyle change is the key factor in the emergence of the new forms of social work.
The work presents a number of characteristics that indicate the presence of changes in
the way of life: change of the value system, ideology; change of the expectations system,
life priorities, goals; change of life quality assessment; social needs change.
The work demonstrates that the formation of social work takes place when the
individual need turns into a group need and seeks satisfaction on the social level.
The social work proto-forms were analyzed: princely charity, church charity and public
assistance. The need for charity always belongs to the giver. The need is that of benefactor
and not of the one who receives such aid. The emergence of professional social work is
connected with the move of personal needs satisfaction in the process of charity towards the
direct analysis of the client needs content.
The work points out historical processes and events that triggered major changes in the
humankind's way of life: emergence of cities and independent contractors, formation of the
idea of civil liberties, the abolition of serfdom, development of liberal arts, shift towards the
consumer society, development of information technologies.
It was proved that lifestyle change provokes the emergence of new social needs that
require satisfaction in the new forms of organization of public aid. In different historical
periods these forms were as follows: social isolation, punishment cell system, state social
guardianship, social work technologies, social security, social assistance and social services.
It is emphasized that the emergence of subjectivity is a major achievement in the
development of modern social work as a sphere, which ensures sustainability of public life.

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