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Modern Management Review (dawna nazwa: Zarządzanie i Marketing)

Modern Management Review
(dawna nazwa: Zarządzanie i Marketing)
26 (1/2021), DOI: 10.7862/rz.2021.mmr.03

STATE REGULATION OF UKRAINIAN TOURIST BRAND

Valerii MARENICHENKO

DOI: 10.7862/rz.2021.mmr.03

Abstract

The system of state regulation of the Ukrainian tourist brand as a form of improvement of the
innovation and investment climate in the country is explored. The tourism sphere in Ukraine
and in the world is analyzed, modern tendencies and directions of development in tourism are
defined. The system of main sub-sectors of state regulation of the Ukrainian tourist brand has
been formed, namely, ecological-medical tourism (directed on improving the personality),
mental tourism (directed on studying the mentality and identity of the Ukrainian population),
author's tourism (directed on new ways of development), social tourism (directed on the social
aspects of personality development).

 

Full text (pdf)

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About this Article

TITLE:
STATE REGULATION OF UKRAINIAN TOURIST BRAND

AUTHORS:
Valerii MARENICHENKO

AUTHORS AFFILIATIONS:
Dnipro State Agrarian and Economic University

JOURNAL:
Modern Management Review
26 (1/2021)

KEY WORDS AND PHRASES:
state regulation, tourist brand, touris

FULL TEXT:
http://doi.prz.edu.pl/pl/pdf/zim/445

DOI:
10.7862/rz.2021.mmr.03

URL:
http://dx.doi.org/10.7862/rz.2021.mmr.03

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