LEISURE MARKETING COMMUNICATIONS: CONSUMERS’AWARENESS

In the context of a virtual transformation of consumer behavior, commercial offer switches 
play an important role in increasing customer awareness of the company’s product and the 
recognition of the company itself. The study was conducted by sending online forms Google 
Form followed by data processing using Excel and SPSS. The purpose of this study was to 
identify the degree of consumer awareness of the horse-centered leisure activities in Almaty 
city and Almaty region. The survey was conducted by online sending out a Google Form with 
subsequent data processing by using Excel and SPSS. Novelty of this study is consideration 
of the significance of the awareness of the company’s product (goods/service) in connection 
with the virtual transformation of consumer behavior is considered. As the result, study 
showed the levels of awareness degree about the horse-centered leisure activities in Almaty 
city and Almaty region the among interviewed respondents 

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