INTERACTIVE CONSULTING SYSTEMS FOR THE DEVELOPMENT OF DOMESTIC TOURISM

The article highlights the features of creating of tourist information and consulting centers with interactive systems in rural tourism. It is considered as an integral part of domestic tourism for the integrated socio-economic development of the village and its territories. The variety of types of rural tourism and the forms of accommodation of tourists complicate the search for a place of rest, indicating the need to improve the methods of information provision in this area. The use of integrated indicators of rural tourism improvement and the effectiveness of the organization of information and advisory support for the development of rural tourism show the need for computerization of rural areas, the formation of an electronic system of informational and consulting support for rural tourism development, the use of modern information technology. The importance of creating tourist information and consulting centers with the use of interactive systems in rural tourism with the provision of the necessary recommendations for prompt satisfaction of client's needs is emphasized

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