MODELING OF EXPORT-IMPORT POTENTIAL

The article deas with the process of modeling export and import potential as a sequence of
transformations of cognitive, substantive, conceptual, informational, and mathematical
models. It describes these models and provides recommendations for the development of each
of them. It is recommended that a cognitive model of export-import potential is defined as the
combination of the subject (the ability) and the object (the possibility) of its components
contributing to the ability to carry out export and import operations, an opportunity to provide
them a positive balance, namely to carry out effective export and import activities for the
formation and reproduction of a competitive position on domestic and foreign markets. A list
of the main analytical tasks of determining the export and import potential was proposed in
this paper. It was given real-world multiobjective optimization model for finding optimal
values of indicators of export-import potential of the enterprise.

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