NEURO(MANAGEMENT) THROUGH THE PRISM OF BRAIN RESEARCH

The main thesis of this article is contained in a statement that application of neuroscience in human resources management is a good direction towards more effective use of employee potential. Nowadays neuroscience has become interdisciplinary with professionals that represent different disciplines cooperating to study a complex human organ – the brain. They strive to explain the processes underlying thinking, feelings, emotions, and decision-making. Technological change has led to the emergence of several important neuroimaging methods that provide us with answers to classic questions asked in human resources management, in particular as regards people’s motives in making decisions and choice, especially in terms of acquiring competence (i.e., motivation to learn). The sources of various types of information on motivation are various areas of the brain, while linking information and directing motivation to the right path (according to the brain) happens predominantly in the medial prefrontal cortex. This article presents the selected research findings obtained through neuroimaging and their influence on changes in organisation management, especially as regards human resources, as well as information on the potential of neurotransmitters stimulating motivation. In the second part of the article, the author presents an author’s model of adult learning based on the assumptions of neuroscience, which emerged in consequence of a two-year process of Design Thinking – from idea to innovation (i.e., a ready product) through pre-incubation stages to incubation (during which prototypes were tested on a research group).

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