Modern Management Review
(dawna nazwa: Zarządzanie i Marketing)
24 (2/2017), DOI: 10.7862/rz.2017.mmr.16
TRENDS AND STRATEGIES OF PATENT EXPLOITATION – ANALYSIS OF EMPIRICAL DATA
Tomasz GRZEGORCZYK, Robert GŁOWIŃSKI
Submitted by: Paweł Perz
DOI: 10.7862/rz.2017.mmr.16
Abstract
The main purpose of this article is to reveal trends and patent strategies in use and explain the reason behind some of them. This will be achieved by theoretical study and by comparing the forms of patent exploitation over time across chosen European countries, industries, as well as types and sizes of the patenting organization. This article also intends to dwell into exploiting patents for strategic reasons, e.g. by blocking competition. Special insight will be provided into the types of the external patent use, which comprises licensing, cross-licensing, patent sale and a set-up of a new venture. The analysis is based on statistics derived from the PatVal-EU survey and the ten year earlier InnoS&T survey.
The findings of this study show that propensity to exploit patents differs significantly across various countries. Comparing data concerning licensing and cross-licensing it seems that companies nowadays may be reluctant to share their knowledge and intellectual property with competitors without obtaining the same themselves. This underlines the role of patent rights in terms of firms’ competitiveness. The share of blocking patents increased which confirms the growing importance of patents used for strategic reason. “Sleeping patents” still account for more than 15% which indicates a relatively high rate of patent rights with either untapped potential or poorly estimated suitability at the time of product development. This trend is especially valid for public research institutions.
References
- Andries P., Faems D., “Patenting Activities and Firm Performance: Does Firm Size Matter?” “Journal of Product Innovation Management” 2013, 30.
- Belenzon S., Patacconi A., How does Firm Size Moderate Firms' Ability to Benefit from Invention? Evidence from Patents and Scientific Publications. „European Management Review“ 2014, 11.
- Ceccagnoli M., Study on evaluating the knowledge economy – what are patents actuall worth? The value of patents for today’s economy and society. CERM Foundation, Markt 2004/09/E, 2005, ec.europa.eu.
- Ernst H., Conley J., Omland N., How to create commercial value from patents: the role of patent management, „R&D Management“, 2016, 46.
- Ford D., The management and marketing of technology [in:] R. Lamb, P. Shrivastava (eds.), Advances in Strategic Management, JAI Press, London 1985.
- Gambardella A. (2012b), Innovative S&T indicators combining patent data and surveys: empirical models and policy analysis. Final Report INNOS&T Project, Seventh Framework Programme. Cordis.europa.eu.
- Gambardella A., Innovative S&T indicators combining patent data and surveys: empirical models and policy analysis, Final Report INNOS&T Project, Seventh Framework Programme, 2012. Cordis.europa.eu.
- Gambardella A., Giuri P., Luzzi A., The market for patents in Europe, “Research Policy” 36 (2007).
- Gassmann O., Bader M.A., Patentmanagement: Innovationen erfolgreich nutzen und schützen, Springer, Heidelberg 2011.
- Giuri P., Torrisi S., The economic use of patents, University Bologna, InnoS&T Conference, Munich 2011.
- Grindley P.C., Tecce D.J., Managing Intellectual Capital: Licensing and Cross-Licensing
in Semiconductors and Electronics, “California Management Review”, 39/2, (1997). - Grzegorczyk T., Głowiński R., Patents as firms‘ innovativeness indicator: advantages and disadvantages, “Intercathedra”, 32/2 (2016).
- Hall B.H., Ziedonis R.M., The Patent Paradox Revisited: An Empirical Study of Patenting
in the Semiconductor Industry, “RAND Journal of Economics” 32/1 (2001). - Hentschel M., Patentmanagement, Technologieverwertung und Akquise externer Technologien, Deutscher Universitäts-Verlag, Wiesbaden 2007.
- Kotarba W., Ochrona własności intelektualnej, Wydawnictwo Politechniki Warszawskiej, Warszawa 2012.
- Leone M.I., Laursen K., Patent exploitation strategies and value creation (in:) Munari F., Oriani R. (eds.), The Economic Valuation of Patents. Methods and Applications. Edward Elgar, Northampton 2011.
- Lothar W., Schnittker F.C., Patentmanagement: Recherche, Analyse, Strategie, De Gruyter, Berlin 2016.
- OECD Patent statistics manual, 2009, oecd.org.
- PatVal: The value of European patents, evidence from a Survey of European Inventors. Final report of the PatVal EU Project, 2005. Ec.europa.eu.
- Ruther F., Patent Aggregating Companies: Their strategies, activities and options for producing companies, Springer Gabler, Wiesbaden 2012.
- Schmeisser W., Mohnkopf H., Ausgewählte Beiträge zum Innovationsmanagement, zur empirischen Mittelstandsforschung und zum Patentschutz, Rainer Hampp Verlag, München 2008.
- Somaya D., Patent Strategy and Management: An integrative Review and Research Agenda, “Journal of Management”, 38/4 (2012).
- Torrisi S., The economic use of EPO patents: evidence from the PatVal surveys, University Bologna, Conference on Patent Use, London 2013.
- Torrisi S., Gambardella A., Giuri P., Harhoff D., Hoisi K., Mariani M., Used, blocking and sleeping patents: Empirical evidence from large scale inventor survey, „Research policy“ 2016, 45 (7).
- WIPO, Licensing of intellectual property assets; advantages and disadvantages. 2012, wipo.int.
About this Article
TITLE:
TRENDS AND STRATEGIES OF PATENT EXPLOITATION – ANALYSIS OF EMPIRICAL DATA
AUTHORS:
Tomasz GRZEGORCZYK (1)
Robert GŁOWIŃSKI (2)
AUTHORS AFFILIATIONS:
(1) LLM, Department of International Management, Faculty of International Business and Economy, Poznan University of Economics
(2) Rotho AG, Althau 11, Würenlingen, Switzerland
SUBMITTED BY:
Paweł Perz
JOURNAL:
Modern Management Review
24 (2/2017)
KEY WORDS AND PHRASES:
patent, patent trends, patent strategy, patent exploitation, innovation management, intellectual property rights
FULL TEXT:
http://doi.prz.edu.pl/pl/pdf/zim/285
DOI:
10.7862/rz.2017.mmr.16
URL:
http://dx.doi.org/10.7862/rz.2017.mmr.16
COPYRIGHT:
Publishing House of Rzeszow University of Technology Powstańców Warszawy 12, 35-959 Rzeszow