VISUAL IMAGE IN OUTDOOR ADVERTISING AS A WAY OF REACHING A POTENTIAL CUSTOMER

As rightly noticed Albert Einstein: “the words written and spoken, language at all, seems to be irrelevant in the mechanism of my thought processes. That's images, more or less clear, appearing and connecting with each other on every request, are essential elements of thinking. " The image is a way to reach the majority of the population. With its help pass on subconscious messages to influence the decisions of customers. Generally commercial organizations and non-commercial use outdoor advertising, where their posting materials with their message of an advertising nature, information, educational, as the images themselves, or connected image with the content. How much impact they have on potential customer and gave in him certain behaviors, depends largely on how they are visually designed and what presents. The author of the article describes The attributes of visual message and how to use them. Indicates the examples of actions that are being taken to improve the attractiveness and effectiveness of messages by means of an image. Based on an analysis of the images appearing on outdoor was made analysis of policing increase the attractiveness of communication. In addition, the article presents the results of focus groups and individual interviews on the perception of outdoor advertising, including mainly the graphic part, by the public, which confirmed the effectiveness of actions.

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