CREATIVE CLASS AND CREATIVE INDUSTRIES AS A MEANS OF RENEWAL OF THE CITY (CASE OF RZESZÓW)

Crisis is a universal phenomenon, manifesting itself at different stages of development of
various entities or social structures. In the case of urban crisis, what is primarily essential
is certain moment of its development, when current sources and directions of development
get exhausted and new ones have not yet been formed. Urban renewal concerning cities suffering
from crisis ensuing from deindustrialization has manifested itself in many forms -
from comprehensive infrastructural investments, social programs, ending with attempts at
reviving lost industry. Investing in culture proved to be a common trend and the most popular
renewal strategy. Calling upon Richard Florida's creative class conception, one should
note that reviving cities are especially attractive to representatives of creative class and, consequently,
creative enterprises, etc. The term "creative economy" or "creative industries" relates
to industry based on knowledge and intellectual property. Here, intellectual property
constitutes the added values of scientific research (concerning new technologies) and cultural
context of creative units which make up the human core of the industry. The creative industry
has been defined based on DCIM instructions and translated into the currently binding
Polish PKD system. Rzeszów has been described based on the number of workers employed
by creative business entities (as well as their relation to all entities registered in the
city). It can be noticed that employment in creative business entities, as well as the number
of such entities has been constantly increasing.

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