NEW BUSINESS MODELS. RESEARCH RESULTS AND EXEMPLARY CASE STUDY

A term ‘business model’ appeared in the scientific article in 1957 for the first time but a broader discussion about business models started in the last decade of the previous century. A parallel debate about the meaning of sustainability for the transformation processes in society and their economies has started since the beginning of nineties. At present, different ideas and concepts about new business models emerge from this debate and practices observed on a market. So far, this movement is young and therefore there are not many scientific studies on the subject. This paper contributes to this gap in knowledge. The aim of this paper is to present the results of own studies carried out in international cooperation. Qualitative research on new business models was conducted in 12 selected European countries (Austria, Belgium, Croatia, France, Germany, Ireland, Lithuania, The Netherlands, Poland, Portugal, Switzerland and Turkey). In Poland, a dozen companies was classified as developing new business models based on the criteria identified in the preliminary study done in the Netherlands. The concept of creating shared value and contributing to sustainable development are the central categories for the idea of new business models. The paper presents a description of the research and methodology as well as an exemplary case study with critics and conclusions.

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