IMPORTANCE OF TRUST AND TRUST MANAGEMENT BY ORGANIZATIONS

Trust again saints triumph among scientists of different disciplines and specialties, it is of interest of sociologists, psychologists, economists and marketing specialists as it turns out that trust plays an increasingly important role in multiplying the commitment and effectiveness of employees. The level of trust and drawing attention to the trust management determine the further development or lack of it in modern enterprises. Culture of trust in a company is a part of the organization's management, however, this phenomenon is still little explored. There are a lot of discrepancies related to defining the organizational culture of trust. Building trust in the business environment is a complex process due to the economic and social conditions. The basis for proper creation of consumer confidence is taking into account the expectations and interests of consumers. This is important especially in conditions of uncertainty when it is difficult to get customers. The phenomenon which is the trust is an important element of this relationship that brings economic benefits. In economic behaviors that are often routine, trust is not conscious every time; we use the resources previously formed. Trust in the economic interactions can relate to people, and this aspect of development draws attention, but also it can refer to the institution. The article attempts to analyze the category of trust with a particular focus on building a relationship of trust in organizations. The attention was also drawn to the issues of consumer confidence and business confidence and the surveys on services and products.

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