THE SELECTION OF MEASURES FOR EFFECTIVE IMPLEMENTATION OF THE STRATEGY OF THE CITY

The purpose of this article is to present the selection of performance measures for effective implementation of the city strategy on the example of the Balanced Scorecard with a particular emphasis on the big cities in Poland (metropolises). Local government units benefit from the funds supplied by the local community. So a very important issue is to create customer focused strategies that are well designed to meet the needs of customers and provide the highest levels in product and service performance.Measuring efficiency is a challenge in the context of limited resources for the public undertakings in Polish cities. Therefore, it is necessary to search for the new tool that describes the strategy of the local government unit’s development and helps to monitor its effective realization.At the beginning the article presents the general concept of the Balanced Scorecard. Then, there is discussed the requirements for performance measures. Next, there are presented the examples of goals and measures in four perspective: serve the customer, run the business, manage resource and develop employees. The summary indicates the readiness of big Polish cities to implement the Balanced Scorecard.In the article, the following research methods were used: the literature research, the analysis of the resolutions implementing the city strategy made by the councils of the cities, and the reasoning by analogy.

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