FORECAST FOR DEVELOPMENT OF POLISH EXPORTS IN FRANCE ON THE BASIS OF THE ACTIONS BY DEDICATED INSTITUTIONS

Many institutions are responsible for Polish – French trade exchange. Over the years the structure and its scope have been changing. This evolution has reflected geopolitical changes that has leaded to actual situation. These institutions cope with the problems related to both imports and exports of Polish products and services. The important part of their work is creation and promotion of ‘Polish brand’. The article attempts to explain and illustrate the prospects of further development of Polish exports in France with the cooperation of the National Chamber of Commerce, Trade and Investment Department of Promotion in the Embassy and the Consulate of Poland. In order to illustrate this, the author has used a SWOT analysis that aims to describe the strong and weak points, opportunities and threats associated with Polish goods’ being exported to the French market. On the basis of the results of this analysis, an evaluation of the trade relations between Poland and France might be done. Moreover, the prospects might be outlined for the future. An analysis of the opportunities cannot be done without first describing the specifics of the French market, as has been included in the title. Then, the previous successes of Polish exports and their detailed description have been described. At the end of this article, the conclusion and proposed changes have been presented. These changes seems to be necessary in order to increase Polish exports.

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