INTERNET BANKING AWARENESS AND PREFERENCES AMONG YOUNG PEOPLE IN POLAND

Internet banking is a fast growing segment of banking services worldwide, expanding in direct proportion to the development of local internet network. In Poland, the first online banking services appeared 16 years ago and were introduced as a part of selected banks’ offer. Since then systematic development of the segment has been observed in terms of a number of signed contracts and active clients. At the beginning of 2014 Polish banks signed about 22 million contracts for the provision of internet banking services and the estimated share of active clients was approximately 56%.

The strongest interest in this kind of banking services in Poland was paid by young people under 35 years old. This apparently results from them using the internet on regular, daily basis (approximately 90%). Thus, the youths under 25 were chosen as the future target banking segment for the research on electronic banking preferences.

The article presents selected findings of the survey on awareness and preferences among young people in the field of internet banking. The research allowed us to estimate the level of public interest in internet banking services as well as indicate factors influencing the choice of a particular bank and internet banking services. The research was targeted to future bank clients, currently in the segment of university students.

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